Orabrush Passes Apple and Sims to Become World's Second-Most-Subscribed Sponsor Channel on YouTube.

* Orabrush online video ads have garnered a combined 33 million-plus YouTube views

* Company's social media success has driven significant progress in retail sector, as well as direct Internet sales in excess of $1.4 million from 114 countries in its first year

SALT LAKE CITY -- Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has become the world's second-most-subscribed sponsor channel on YouTube. Since it exploded onto the social media scene in 2009, the company's high-energy, offbeat videos - which feature snappy dialogue, precocious interactions between spokesman Austin Craig and seemingly random members of the public, and a giant tongue named Morgan - have garnered 33 million-plus channel views and more than 105,000 subscribers.

To achieve this viewer milestone, Orabrush passed industry giants Apple and Sims and other top global brands. The rapidly-growing startup now trails only the video game InfinityWard in subscribers, and is fast approaching the top spot. The company's social media success extends to other venues: Orabrush has more than 266,000 Facebook fans; was recognized by AdAge as one of 2010's 10 highest-impact social media campaigns; achieved a top-two finish in Google's TV for All 2010 contest; and its inaugural ad was recognized as one of the "moments that defined YouTube" in 2010.

"Passing great brands like Apple, Sims, Wii and Burger King to become the second most-subscribed sponsor brand on YouTube is pretty amazing," said Jeffrey Harmon, chief marketing officer of Orabrush. "Apple's $300 billion empire is sustained by an army of loyal enthusiasts. Now Orabrush--a little 5-dollar tongue cleaner that helps cure bad breath--is developing a passionate following of its own. This kind of growing following signals a bright future for the Orabrush brand. More to the point, our success on YouTube is already translating to retail sales. As a startup, those sales are what matter most."

The company's Internet-driven name recognition has opened the door for a host of compelling opportunities in the worldwide traditional retail sector. Thus far, the company has established retail distribution deals with more than 30 retailers in five countries, driven largely by demand from consumers who saw the Orabrush on YouTube, with numerous additional retail partnerships in the pipeline. The company has earned over $1.4 million in revenue from consumers in 114 countries.

For more information about Orabrush, visit www.orabrush.com. To buy the Orabrush tongue cleaner online, visit www.orabrush.com. To find a retail location that carries the Orabrush tongue brush, visit www.orabrush.com/retail/find_store. For news, promotions and videos, follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush.

About Orabrush

Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath--90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 33 million YouTube channel views and more than 268,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the second most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.