LAN Airlines Gives LANPASS Members a New Way to Share Their Loyalty Rewards with Points.com.

Points International Ltd. (NASDAQ: PCOM) (TSX: PTS), owner and operator of the world's leading loyalty reward program management platform, www.Points.com, has agreed with LAN Airlines S.A. (LAN) (NYSE: LFL) (IPSA: LAN) to provide members of its LANPASS frequent flyer program more options for their reward kilometers.

Now for the first time, LANPASS' 4.5 million members are able to easily transfer kilometers between accounts online and share their kilometers with their family and friends.

"As we continue to build a strong presence internationally, further aligning with a highly-esteemed brand like LAN Airlines is a significant step forward," said Points International CEO Rob MacLean. "LAN introducing transfer options opens up a wider range of flexibility for LANPASS members to take full advantage of their kilometers."

"Our more than 4.5 million members are of utmost importance to us so we're always looking for great, innovative ways we can perfect their experience with LAN and transfer is a natural addition," said Ralph Piket, Managing Director LANPASS. "Because our members value their hard-earned kilometers, we want to give them more freedom to share the wealth with their friends and loved ones."

Points International works in partnership with all loyalty and reward programs active on Points.com. All transactions are fully sanctioned by the program operators. For more information, follow us on Twitter, @pointsadvisor, on Facebook (www.points.com/facebook), or on our blog (www.blog.points.com).

Keywords: Advertising, Airlines, Internet, Marketing, Multimedia, Online, Points International, Transportation.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.